TEDxMonumento258 began as a collaboration between the organizers of TEDxSanDiego and TEDxTijuana in 2013. The basic idea was to conduct a cross-border TEDx event. Stages would be constructed on either side of the border and the program would consist of speakers alternating their talks; one on the U.S. side, followed by one on the Mexico side. Although a fence exists between these two countries, the fence is not solid, allowing attendees on each side to witness the talks taking place in the other country.
A number of names were considered for the event, but after a visit to Playas de Tijuana, where the border meets the Pacific Ocean, Boundary Monument 258 became the primary focus, with TEDxMonumento258 selected as the event title, along with the theme, Ideas Without Borders.
The significance of Monument 258 dates back to the point at which two countries – the United States and Mexico – were physically divided by the Treaty of Guadalupe Hidalgo that was signed on February 2, 1848. Since that time these two cities – San Diego and Tijuana – continued to grow, though under very different circumstances. This event seeks to understand the history of this binational region, the success achieved and challenges that remain between these two diverse cultures some 167 years later, and highlight the opportunities which are unfolding within this unique location, and the larger CaliBaja MegaRegion.
TEDxMonumento258 is an all-volunteer organization that relies on the efforts of individuals who devote their time to creating a memorable experience. Our trusted advisors also play a vital role by offering their knowledge, wisdom, and creative insights throughout the process.
Organizer, Chief Architect
Michael De La Rosa
About TEDx, x = independently organized event
In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TED Talks video and live speakers combine to spark deep discussion and connection. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized. (Subject to certain rules and regulations.)
TED is a nonprofit organization devoted to Ideas Worth Spreading. Started as a four-day conference in California 30 years ago, TED has grown to support its mission with multiple initiatives. The two annual TED Conferences invite the world’s leading thinkers and doers to speak for 18 minutes or less. Many of these talks are then made available, free, at TED.com. TED speakers have included Bill Gates, Jane Goodall, Elizabeth Gilbert, Sir Richard Branson, Nandan Nilekani, Philippe Starck, Ngozi Okonjo-Iweala, Sal Khan and Daniel Kahneman.